We’re Hiring: CRM & Lead Generation Executive (Hybrid – Kelso)

Are you a data-driven marketer who thrives on turning insight into opportunity?

We’re looking for a CRM & Lead Generation Executive to take ownership of our HubSpot CRM, drive targeted campaigns, and support pipeline growth across the business.

Location: Pinnaclehill, Kelso (Hybrid home working)
Reports to: Chief Commercial Officer

The Role

This is a hands-on, commercially focused position responsible for planning, building and executing below-the-line activity to support:

• Lead generation
• Customer engagement
• Sales pipeline growth

You’ll own the day-to-day administration of HubSpot CRM, build targeted email and telemarketing campaigns, and support our Business Development team with structured follow-ups and accurate reporting.

If you enjoy combining data segmentation, campaign execution, and commercial coordination, this could be the perfect fit.

This position requires a proactive approach, strong problem-solving abilities, and excellent communication skills.

• Competitive salary
• Group Personal Pension
• Private Health Insurance after 3 years of service
• Bike to work scheme
• Electric car scheme

What You’ll Be Doing

CRM (HubSpot) Management

• Maintain accurate, up-to-date customer and prospect records
• Manage lists, segments, lifecycle stages and naming conventions
• Identify data gaps and improve CRM data quality
• Ensure compliance and best practice processes

Data Segmentation & List Management

• Build targeted campaign segments by industry, geography, buying stage and engagement
• Manage suppression lists and GDPR compliance
• Align lists with commercial priorities and territories

Email Campaigns

• Build and deploy campaigns (promotions, product updates, reactivation, events, nurture journeys)
• Collaborate on campaign copy and messaging
• Monitor open rates, click rates and conversions
• Recommend optimisations based on performance data

Telemarketing Campaigns

• Plan and execute outbound calling campaigns
• Maintain scripts and structured follow-ups
• Log all activity and outcomes in HubSpot
• Support lead qualification and opportunity progression

BDM & Pipeline Support

• Coordinate follow-ups, call-backs and appointments
• Maintain pipeline hygiene in HubSpot
• Produce activity summaries and basic dashboards
• Support reporting and continuous improvement

What We’re Looking For

Essential:

• Experience using a CRM system (HubSpot preferred)
• Strong data segmentation and list management skills
• Experience building or supporting email campaigns
• Confident communicator (phone and email)
• Highly organised with strong attention to detail
• Understanding of GDPR and consent management
• Experience supporting B2B lead generation and pipeline processes

Desirable:

Experience with HubSpot Marketing Hub (workflows, forms, reporting)

You’ll Thrive If You Are:

• Proactive and solutions-focused
• Commercially aware
• Analytical and improvement-driven
• Collaborative with Sales and Marketing teams
• Reliable with strong follow-through

Why Join Us?

You’ll play a pivotal role in strengthening our sales pipeline and customer engagement strategy. This is a great opportunity for someone who wants ownership of CRM performance and direct impact on commercial growth.

Scotmas Group

Scotmas Group is headquartered in Kelso in the Scottish Borders. We are a world leader in hygiene protection and water treatment, we develop and manufacture products that protect against insect and water-borne diseases that can be encountered around the world.

We are currently going through an expansion growth within the business and this is an exciting time to join a forward thinking local company, that has also meets the certified B Corporation standard.

This achievement is a boost for Scotmas and the wider Scottish Borders community. As a business rooted in the region, Scotmas is deeply committed to creating high-quality jobs, apprenticeships, and meaningful career opportunities that contribute to the local economy.

The B Corp certification reinforces Scotmas’ dedication to supporting the community by fostering local talent, partnering with nearby businesses, and backing charitable initiatives that make a real difference. By aligning growth with the needs of the Scottish Borders, the company aims to create a positive ripple effect that benefits everyone in the region.

Our Mission in Action: Tackling critical issues like water scarcity, marine pollution, and disease control with practical, impactful solutions.

Commitment to People and Planet: Staying true to our promise to prioritize sustainability and community impact alongside financial success.

Leadership and Trust: Showing our customers, partners, and team that Scotmas is serious about doing business the right way.

Scotmas Group is committed to diversity and inclusion. We welcome applicants from all backgrounds and are dedicated to creating an inclusive environment for all employees.

Apply

If you are interested in the position and would like to know more or apply to be part of this forward thinking organisation, please send us a copy of your updated CV along with a cover letter highlighting your skills and experience that make you the ideal candidate for the role. You can send your application to careers@scotmas.com